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Ten months without a real seat map tool. Thatâs how long itâs been since TripAdvisor pulled the plug on SeatGuru on October 31, 2025, and travelers have been stitching together Reddit threads, screenshots from friends, and airline apps that only show you the seat youâre about to book â not the one three rows up with the broken recline. That gap just closed. On September 1, 2026, AeroLOPA launched native iOS and Android apps, and it did it with SeatGuruâs own founder standing next to the announcement.
That founder is Matt Daimler, who built SeatGuru back in 2001 and sold it to TripAdvisor in 2007. Heâs now a co-founder at AeroLOPA. In the launch announcement, he didnât exactly go easy on his old product: âItâs been 25 years since I created SeatGuru, and seat maps havenât really evolved since then. They are rough approximations, not a true picture of the experience.â Coming from the guy who invented the category, thatâs not a marketing quote. Thatâs an admission.
Quick Verdict
Aspect Rating Map Accuracy â â â â â Feature Set â â â â â Ease of Use â â â â â Value for Cost â â â â â Platform Coverage â â â â â Best for: Anyone who used to check SeatGuru before every flight and has had nowhere to go since October. Skip if: You fly the same two or three routes on the same aircraft every time â the free website already covers you. Price: Free on web. App: 14-day free trial, then $5/month or $29/year. Works offline: Partially â the app caches maps youâve already opened, but pulling a new one needs a connection. Platforms: iOS, Android, Web
Quick recap for anyone who missed it. SeatGuru launched in 2001, TripAdvisor bought it in 2007, and for a while it was genuinely the standard: color-coded seats, green for good, red for avoid, built from years of crowdsourced traveler reports. Then, sometime around the late 2010s, the updates basically stopped. Airlines retrofitted cabins, retired aircraft, and rolled out new configurations, and SeatGuruâs database didnât move with them. By the time TripAdvisor quietly shut it down and redirected the URL, most frequent flyers had already stopped trusting it. The shutdown wasnât a shock. It was a formality.
What it left behind was a real hole. Weâve flagged this gap ourselves â the Southwest assigned seating guide leaned on SeatGuruâs Preferred-seat breakdowns, and the Alaska/Hawaiian unified app review pointed readers toward it specifically because Hawaiianâs widebody seat maps in the new combined app were rendering wrong. Neither of those workarounds exists anymore. Until now, there wasnât a clean answer for âwhat do I use instead.â
Hereâs the part that actually matters, not just the founder swap: AeroLOPAâs maps arenât crowdsourced. Theyâre drawn.
AeroLOPA started as a side project by Gregor Milne, an architect who draws every seat map to scale, accurate down to fractions of an inch, based on real aircraft dimensions. Thatâs a fundamentally different production model than SeatGuruâs, which relied on traveler photos and reports that could be years out of date or just wrong for a specific tail number. An architectâs drawing doesnât get sloppier the longer nobody checks it. Itâs either accurate to the aircraft or it isnât drawn yet.
How to tell an AeroLOPA map from a SeatGuru-style map:
The website was always free and still is â that hasnât changed. Whatâs new is what the app adds on top, and itâs more than a mobile wrapper around the same maps.
None of that changes what airlines let you book. It changes whether you know what youâre booking before you pick a seat number and find out later itâs next to the galley.
Depends entirely on how often you fly and how much you already know about the aircraft youâre on.
The website is free and shows the same underlying maps. What youâre paying for in the app is convenience: flight-number lookup instead of hunting for the right airline-and-aircraft combination yourself, tail-number prediction, aircraft-swap alerts, and cached offline access. If you fly a handful of times a year on routes you already know, the free website covers you completely â donât bother with the subscription.
If you fly enough that youâre regularly booking seats on aircraft youâve never sat in, or if youâve been burned by an airline swapping equipment after you paid extra for an exit row, $29/year is a small number against that risk. Itâs roughly in line with what weâve said about other narrow-use travel subscriptions on this site â the CLEAR app review makes the same argument at a much higher price point: pay for the thing youâll actually use often enough to matter, skip it otherwise.
| Factor | Old SeatGuru | AeroLOPA (2026) |
|---|---|---|
| Map source | Crowdsourced traveler reports | Architect-drawn, to-scale |
| Update model | Depended on user submissions; stalled for years | Centralized drawing process |
| Native app | Discontinued before shutdown | Live on iOS and Android since Sept 1, 2026 |
| Flight-specific tail data | No | Yes, for flights within 24 hours |
| Cost | Free | Free on web; app is $5/mo or $29/yr after a 14-day trial |
| Status | Shut down Oct 31, 2025 | Active, founder-backed by Daimler |
The honest read: AeroLOPA isnât a clone of SeatGuru with a new coat of paint. Itâs what SeatGuru would have needed to become to survive â and itâs currently the only seat-map service with a real native app at all, since SeatGuruâs own app was pulled from both stores before the site itself went dark.
Anyone who used to reflexively check SeatGuru before booking. That habit has nowhere to go right now except AeroLOPA. Itâs not a partial replacement â itâs the replacement.
Travelers on widebody or long-haul routes with mixed cabin configurations. This is exactly the scenario where crowdsourced maps used to fall apart, and where scaled, per-variant drawings matter most.
Points-and-miles flyers picking seats based on aircraft type. If your ability to sleep on a 14-hour flight hinges on getting a specific seat on a specific variant, the tail-number prediction feature is worth the price on its own.
Occasional flyers on routes and aircraft they already know. The free website has the same underlying maps. You donât need push alerts and offline caching for two trips a year.
Anyone who only flies domestic narrowbody routes. Seat map accuracy matters most where cabins get complicated â widebodies with mixed configurations, retrofit variants, premium cabin boundaries that shift by aircraft. A 737 in a 3-3 single-class layout doesnât have much room for the old SeatGuru-style errors in the first place.
SeatGuruâs shutdown left a real gap, and for almost a year, nothing filled it properly. AeroLOPA closes it with a better foundation than the thing itâs replacing: architect-drawn maps instead of crowdsourced guesses, an app that actually exists on both platforms, and the person who built the original category signing off on it as the successor. The free tier still works fine for casual flyers. For anyone who books seats on unfamiliar aircraft regularly, $29 a year is a reasonable price for not finding out mid-flight that your âaisle seatâ was actually next to the lavatory.
Pricing and feature details current as of the September 1, 2026 launch. App features and subscription terms are subject to change â verify current details at AeroLOPA.com before subscribing.